Communities are formed as people come together around a shared interest whether that is a product, brand, belief or experience. They will join and engage in communities to seek and share information, engage in conversations and gain benefits.
The idea of 'community' isn't a new thing. However the explosion of social media has made peoples’ ability to create, join and participate in communities from across the globe increase significantly. As such well run communities offer organisations a huge opportunity when engaging with people around their organisations, products and brands.
As a specialist marketing agency, we use our expertise to shape the way our clients engage with their consumers via both on-line and face to face communities. Furthermore we assist our clients to leverage the communities to improve sales; enhance customer relationships and their life time value; improve customer retention; expand audience reach; assist in product development; even act as an early warning system when things go wrong.
The rapid growth of social media has made it easy for people from across the globe to join and engage with communities. The technology itself however doesn’t guarantee individuals willingness to join and participate - it only provides the infrastructure in which community activity may take place.
At e-nexus we use our expertise in social media, community development, encouragement and management when building and running successful communities. This will allow you to offer communities that people will want to join and regularly invest their time and effort to engage with especially as on-line groups are easy to leave.
Please take a few moments to explore our website to understand how at e-nexus we build and run successful communities. We are always happy to have a chat about how e-nexus can help your organisation - just drop us an email or complete the contact us form on this website.